Privacy Policy

Privacy & Personal Data Protection

DAC Rent a Car respects the privacy and security of its customers and website visitors. We are committed to handling personal data in accordance with applicable laws and regulations of the United Arab Emirates, including Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

This Privacy and Personal Data Protection Policy explains the general principles governing the collection, use, processing, storage and protection of personal data in connection with the DAC Rent a Car website, vehicle rental services, reservations, customer communications and related services.

1. Personal Data We Collect

Depending on the services requested and the transactions performed, we may collect the following categories of personal data:

  • Full name
  • Date of birth and age information
  • Passport and identification information
  • Driving licence and driver information
  • Telephone number
  • Email address
  • Billing and contact information
  • Reservation and rental information
  • Vehicle collection and return information
  • Payment and transaction information
  • Company and authorised representative information for corporate customers
  • Customer service communications and requests
  • Technical information relating to website usage

DAC Rent a Car aims to collect only personal data that is reasonably necessary for specified and legitimate purposes and to avoid collecting unnecessary information.

2. How We Use Personal Data

Personal data may be processed for the following purposes:

  • Creating and managing vehicle rental reservations
  • Managing vehicle collection and return procedures
  • Verifying customer identity and driving licence information
  • Preparing and administering rental agreements
  • Processing payments and issuing invoices
  • Managing customer enquiries and communications
  • Managing vehicle safety and operational processes
  • Managing accidents, damage, traffic fines and toll-related matters
  • Complying with applicable legal and regulatory obligations
  • Improving our services and customer experience
  • Maintaining information and system security
  • Preventing fraud, misuse and unauthorised transactions

3. Legal Basis for Processing

Personal data may be processed on the basis of the customer's consent where required, or on another lawful basis permitted under applicable UAE data protection legislation.

This may include processing that is necessary to enter into or perform a contract, comply with legal obligations, protect legitimate interests, or respond to lawful requests from competent authorities.

4. Payment Information

Payments may be processed through payment providers or financial service providers that apply appropriate security standards.

DAC Rent a Car may share information necessary to process payments with the relevant payment or financial service provider. Payment card information is handled only as necessary for the relevant transaction and in accordance with applicable security requirements.

5. Sharing Personal Data with Third Parties

Personal data may be shared with third parties only where reasonably necessary to provide our services, comply with legal obligations or pursue legitimate and lawful business purposes.

Depending on the circumstances, personal data may be shared with:

  • Payment and financial service providers
  • Insurance companies and related service providers
  • Hosting and technical infrastructure providers
  • Customer support and communication service providers
  • Reservation and operational service providers
  • Government authorities and competent official bodies
  • Legal, financial and professional advisers

DAC Rent a Car aims to ensure that personal data shared with third parties is handled in accordance with applicable data protection requirements and appropriate security measures.

6. International Data Transfers

Where our service providers or technical infrastructure are located outside the United Arab Emirates, personal data may be transferred to or processed in other countries where the applicable legal requirements for such transfers are satisfied.

Where applicable, appropriate legal safeguards and security measures will be considered in connection with international transfers of personal data.

7. Data Retention

Personal data may be retained for as long as reasonably necessary to fulfil the purposes for which it was collected or for the period required by applicable legal, contractual, accounting or regulatory obligations.

When personal data is no longer required, it may be deleted, anonymised or securely disposed of in accordance with applicable requirements.

8. Data Security

DAC Rent a Car aims to implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, disclosure or destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure. Customers should therefore exercise appropriate care when submitting personal information online.

9. Data Subject Rights

Subject to applicable UAE data protection legislation and any applicable exceptions, individuals may have certain rights concerning their personal data.

Depending on the circumstances, these rights may include:

  • Requesting information about the processing of personal data
  • Requesting correction of inaccurate or incomplete personal data
  • Requesting restriction or cessation of processing in applicable circumstances
  • Requesting deletion of personal data where legally applicable
  • Requesting withdrawal of consent where processing is based on consent
  • Exercising other rights available under applicable data protection legislation

The exercise of these rights may be subject to legal limitations, exceptions and requirements under applicable UAE legislation.

10. Cookies and Website Technologies

Our website may use cookies and similar technologies to improve user experience, maintain website security, provide technical functionality and analyse website performance.

Information regarding the types and purposes of cookies used on our website may be provided through our cookie preferences and related notices.

11. Marketing and Commercial Communications

DAC Rent a Car may send promotional communications, offers or information about our services where the applicable legal requirements and permissions have been satisfied.

Customers may opt out of promotional communications or change their communication preferences using the applicable unsubscribe or preference-management methods provided in the relevant communication.

12. Children's Personal Data

DAC Rent a Car's services are primarily intended for adult customers. We take reasonable measures to avoid the unnecessary collection or processing of personal data relating to children.

13. Changes to This Privacy Policy

DAC Rent a Car may update this Privacy and Personal Data Protection Policy from time to time to reflect changes in applicable legislation, our services or operational practices.

Any updated version will become effective when published on our website. Where required by applicable law, customers may be notified of material changes through appropriate means.

14. Data Protection Requests and Contact

If you wish to request information about your personal data, exercise an applicable data protection right or ask questions regarding our privacy practices, you may contact DAC Rent a Car through the contact details provided on our website.

For security purposes, requests may be subject to appropriate identity verification. Certain requests may also be subject to limitations or exceptions permitted or required under applicable law.

15. Applicable Law

This Privacy and Personal Data Protection Policy has been prepared with reference to Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data and other applicable laws and regulations of the United Arab Emirates.

Where applicable, relevant local regulations in the Emirate of Dubai and other applicable data protection requirements will also be taken into consideration.

Last Updated: 2026